META | Industry Speaking Engagements

During my tenure on Meta’s Sales team, I served as a featured speaker at major industry conferences including the Digital Dealer Conference and the National Automobile Dealers Association (NADA) from 2017 to 2019. Representing Meta to audiences of thousands of executives, I delivered annual keynote presentations that showcased Facebook and Instagram’s evolving advertising suite, highlighting how dealers and manufacturers could transform customer acquisition through data-driven social strategy.

Each year, I developed new presentation content tailored to market trends, from lead generation and attribution modeling to creative best practices for marketing on Facebook & Instagram. I partnered directly with my book of clients to co-present case studies and success stories, showcasing real-world ROI and innovative campaign structures. Beyond client collaboration, I worked with industry partners such as Oracle and Google, aligning on joint strategies that maximized platform synergy and performance outcomes for shared advertisers.

These sessions consistently generated new business opportunities and long-term partnerships, positioning Meta as a leading performance marketing platform for the automotive sector. The thought leadership I brought to these conferences helped redefine how dealerships and OEMs approached digital advertising—bridging technology, creativity, and measurable business impact.

https://digitaldealer.playbacknow.com/presenter/details/index/id/149311/