Partnering with automotive marketing agency Social Dealer, I helped transform a client challenge—how to scale brand credibility and attract new business—into an innovative thought leadership platform. After deep-diving into their sales funnel and customer journey, I identified that their next stage of growth required a stronger voice in the automotive marketing conversation. Together with their CMO, I developed and launched the industry-first podcast, “But, Does It Sell Cars?”, designed to educate and inspire auto retailers on digital strategy across Facebook and Instagram.
Within just two months, I led the end-to-end creative and production process: drafting episode concepts, securing top guests from the automotive ecosystem, and serving as a featured guest speaker on the first three episodes. The podcast quickly gained traction—garnering national press coverage from outlets like PR Newswire and AutoSuccess, and reshaping how dealerships viewed social media’s impact on sales. Following the launch, Social Dealer’s client inquiries and conversions surged, positioning them as a trusted voice in digital transformation for automotive marketing. The project exemplified how strategic storytelling and partnership alignment can drive measurable business growth and brand authority. To listen to some episodes and learn more, please see the following links below.