When Netflix launched Pepsi, Where’s My Jet?, I was tasked with driving cultural conversation and audience engagement—without any paid media. The challenge: make a documentary about a 90s underdog story feel bold, current, and impossible to ignore.

I led the creative from concept through execution, transforming a limited budget into a large-scale experiential activation. We brought a real Douglas A4 Skyhawk fighter jet to Hollywood & Vine, creating a pop-culture spectacle that drew 2,500+ attendees in three days, complete with an interactive Pepsi Challenge, immersive 3D video experience, and live content capture.

The stunt earned national coverage from Access Hollywood, organic creator amplification to 13M+ followers, and one of the largest OOH takeovers in LA—all at no additional cost. It also achieved a Clio Award shortlist for Out-of-Home Takeover, the first Netflix documentary ever recognized in that category.